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Feb 13

Of all the precious metals traded by humankind, there are few, if any, which can boast the legendary status of gold. This metal has provided the foundation for the economy of empires, has been used in the creation of monuments to heroes and deities and is even used in the high-tech industry.

Gold-plated messages and recordings have been sent into space to inform any other life that may be out there of our existence. This metal, more than any other, is an intrinsic part of any civilization and the trade of gold denotes a functioning market and a viable economy. The question remains, however: why?

Gold is very useful, and this is part of its value. There are few material so durable as gold. It can be cast and recast, never tarnishes and is extremely resistant to environmental damage. It is also rare. Most of the gold on Earth is already mined and in circulation. This makes setting a value on the commodity very easy and there are no sharp spikes in supply with which to contend.

Gold, more than anything else, perhaps, is also beautiful. The color, luster and malleability of this yellow metal make it fascinating. Those who purchase gold coins or bullion are oftentimes as pleased with the metal itself as they are with the investment they’ve made in it. In fact, it is more difficult to find anything about this metal that is unappealing than it is to find reasons it is so loved.

 

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